Examples
See irresistible offers in the wild
Three worked examples for every one of the 15 frameworks — 45 offers, annotated so you can see the exact lever each one pulls. Filter by framework or scroll the whole library.
The Value Equation
Raise dream outcome × likelihood; drop time × effort.
Sign 3 new clients in 30 days — or the next month is on us.
- The 30-Day Client Sprint framework ($997)
- Weekly 1:1 strategy calls ($1,200)
- Done-for-you outreach templates ($497)
- Warm-intro swap community ($300)
Personal review of your first 10 outreach messages
3 signed clients in 30 days, or month 2 is free.
Value Equation: specific outcome (3 clients) + short time (30 days) + effort cut by DFY templates + risk-reversed guarantee.
Get paid 12 days faster — automatically — starting your first invoice.
- Automated payment reminders ($20/mo elsewhere)
- Client portal with proposal templates ($15/mo)
- 1-click Stripe reconciliation ($10/mo)
- White-label branding ($15/mo)
Free import from your current tool, done for you
Free until you send your first paid invoice.
Value Equation: measurable dream outcome (12 days faster) with time-to-value on invoice #1, and effort near zero via done-for-you import.
A booked-out calendar in 60 days — we build the funnel, run the ads, and hand you the leads.
- Full funnel build (landing + booking + CRM) ($3,500)
- 60 days of managed ads ($3,000)
- Ideal-client messaging workshop ($1,200)
- Weekly performance reviews ($800)
First 30 days of ad spend included
20 qualified consults in 60 days or we work free until you hit it.
Value Equation: effort collapsed to near zero (DFY) and likelihood boosted with an outcome-based guarantee.
The Godfather Offer
Make saying no feel dumb.
Join the community free for 90 days. Only pay if you close a deal you can trace back to us.
- Weekly deal-flow calls ($300/mo elsewhere)
- Private referral board ($200/mo)
- Script library and objection handlers ($150/mo)
- Monthly market briefings ($100/mo)
Free profile audit and intro post on day one
Pay $0 until a tracked deal closes.
Godfather: buyer risks nothing until money is already in their pocket.
We'll write your next 30 LinkedIn posts. Keep them all — pay only if 3 of them beat your best post this quarter.
- 30 posts drafted in your voice ($900)
- Hook-and-hero image pairs ($450)
- Editorial calendar in Notion ($200)
- Analytics dashboard for the run ($150)
1:1 voice-calibration call before we start
3 posts beat your prior best or you pay nothing.
Godfather: performance-triggered payment turns the pitch into an obvious yes.
Take the whole course. Refund on day 30 for any reason — keep every template.
- 6 modules with lifetime updates ($800)
- Complete template library ($300)
- Private student forum ($200)
- Monthly office hours ($400)
The 'first-sale' launch checklist
Full refund on day 30, keep the templates.
Godfather: naked-guarantee variant — buyer wins even if they walk.
Hook, Story, Offer
Earn attention, then belief, then the ask.
I fired 80% of my clients and doubled my income. Here's the exact filter I use now.
- The 'fire your clients' workshop ($600)
- Ideal-client scorecard and script ($400)
- Repricing template pack ($300)
- 2 group coaching calls ($500)
Loss-aversion email to send to bad-fit clients
Keep everything and refund in 14 days.
Hook, Story, Offer: the hook is a pattern-interrupt story that earns the right to pitch the workshop.
The 5-minute morning that got me off two anxiety meds.
- The 5-minute morning protocol ($150)
- Guided audio pack (7 tracks) ($90)
- Habit-stacking wall chart ($40)
- Private Circle community ($120)
Doctor-conversation script
30-day refund, no questions.
Hook, Story, Offer: a first-person transformation story turns a low-ticket into a trust-driven yes.
How a bootstrapped team of 3 out-shipped a 40-person competitor — with one weekly ritual.
- The weekly-ritual workspace template
- Async standup engine ($20/mo)
- Roadmap-to-issue automations ($15/mo)
- Founder office hours ($30/mo)
David-vs-Goliath case study library
Cancel any time; keep the templates.
Hook, Story, Offer: the story reframes the product as the ritual, not the tool.
Risk Reversal
Move risk from buyer to seller.
Cut your ad costs by 25% in 45 days — or we refund every dollar and let you keep the audit.
- Full ad-account audit ($1,500)
- 45-day optimization sprint ($3,000)
- Creative brief pack (10 concepts) ($800)
- Weekly Loom updates ($400)
Post-engagement handoff SOP
25% CPA drop in 45 days or 100% refund plus the audit.
Risk Reversal: better-than-money-back — buyer keeps the deliverable even if refunded.
Launch your podcast in 30 days — we edit your first 3 episodes free if you miss the deadline.
- 4-week live cohort ($800)
- Gear + software cheat sheet ($100)
- Show-notes template pack ($200)
- Guest-outreach swipe file ($200)
Cover-art design mini-workshop
Miss day 30? We produce episodes 1–3 for you.
Risk Reversal: penalty guarantee — the seller pays if the buyer stalls.
Try every feature for 60 days. If we don't save you 5 hours a week, we send you a $100 gift card.
- AI inbox triage
- Meeting-notes summarizer
- Follow-up drafter
- Weekly time-saved report
Onboarding call to wire it into your stack
Save 5+ hrs/wk in 60 days or receive a $100 gift card.
Risk Reversal: reverse-plus — buyer profits from the seller's failure.
Value Stacking
Break the offer into priced components until the price feels like a mistake.
Everything you need to run your first paid workshop — a $2,180 stack for $297.
- Workshop-in-a-box slide deck ($600)
- Registration + reminder email sequence ($400)
- Stripe checkout + Zoom setup guide ($300)
- Replay-page and upsell templates ($480)
- Sales-close script pack ($400)
1:1 rehearsal review
Refund in 14 days, keep the deck.
Value Stacking: five priced components add to a total that dwarfs the price.
The membership: $9,540/yr of tools for $497.
- 12 monthly live trainings ($2,400)
- Full template vault ($1,800)
- Weekly office hours ($3,600)
- Peer-review Slack ($900)
- Guest expert AMAs ($840)
Founding-member profile spotlight
First 30 days money-back.
Value Stacking: annual price re-anchored against a summed monthly value.
Your entire launch, built for you — $18k of work for $6,900.
- Sales page copy + design ($5,000)
- 5-email launch sequence ($2,500)
- Cart + checkout wiring ($1,500)
- Ads creative and setup ($4,000)
- Launch-week war room ($5,000)
Post-launch debrief report
50% refund if we miss any milestone.
Value Stacking: high-ticket stack that reframes a $6.9k price as a discount.
Problem–Agitate–Solve (PAS)
Name the pain, twist the knife, then present the way out.
Still chasing invoices at midnight? Every day you wait costs you 1.2% in float.
- Auto-reminders on a smart cadence
- Late-fee automation
- Client-facing AR dashboard
- Cash-flow forecast view
AR-recovery script pack
Cancel any time.
PAS: headline agitates the invoice-chase pain before naming the fix.
Sunday-night dread isn't a mindset problem. It's a calendar problem — and it's fixable in a week.
- 5-day calendar-detox program ($400)
- Meeting-audit worksheet ($100)
- Delegation decision tree ($150)
- Two 1:1 sessions ($500)
Boss-conversation script
Full refund if Sunday still feels the same.
PAS: reframes the felt pain (dread) as a solvable structural issue.
You're not lazy — you're inflamed. Here's the 21-day reset that actually holds.
- 21-day meal plan and grocery list ($200)
- Inflammation-tracker journal ($80)
- Recipe library (60 dishes) ($120)
- Private cohort chat ($100)
Restaurant-ordering cheat sheet
60-day refund, keep the plan.
PAS: relabels a shame trigger (lazy) as a physical issue, then hands over the fix.
Perfect Webinar & Stack Slide
Break the one belief the sale depends on, then reveal a stack.
The 3 Secrets to a $10k Launch Without an Audience — free training + a $2,997 stack for $997 at the end.
- Audience-free launch playbook ($800)
- Founding-100 outreach system ($500)
- Copy pack: page, emails, DMs ($700)
- Launch-week war room ($997)
Personal review of your Big Idea
30-day refund.
Perfect Webinar: breaks the 'I need an audience first' belief, then reveals the stack slide.
Why hiring more reps is killing your close rate — and the 4-part stack we install instead.
- Rep-audit and pipeline diagnostic ($3,000)
- New sales-process install ($5,000)
- Enablement asset pack ($2,500)
- 90 days of coaching ($6,000)
CEO briefing at day 90
Named KPI hit at 90 days or continued coaching until it does.
Perfect Webinar: breaks the 'more headcount = more revenue' belief before the stack.
Free training: The one prompt behind every 6-figure AI consultant. Stack unlocked at the end.
- The Signature Prompt Library ($400)
- Client-diagnostic AI workflows ($500)
- Proposal template pack ($300)
- Weekly cohort calls ($800)
Prompt-audit of your current stack
14-day refund.
Perfect Webinar: single-domino belief ('AI is prompt craft, not tools') sets up the stack.
Grand Slam Offer
Tick every box: outcome, likelihood, time, effort, urgency, guarantee.
30 booked sales calls in 60 days. We do the outreach. Pay per booked call, cap at $6k.
- ICP + messaging workshop ($2,000)
- Cold-email infrastructure setup ($2,500)
- Managed outreach (2 reps) ($6,000)
- CRM + reporting dashboard ($1,500)
First 500 leads researched free
Pay per booked call — no calls, no bill.
Grand Slam: performance pricing (effort ↓), capped ceiling (risk ↓), fast time-to-lead (time ↓), specific outcome.
Your first $10k month in 90 days — or three more months free.
- 90-day roadmap with weekly milestones ($1,000)
- Weekly group coaching ($1,800)
- Offer + sales script templates ($600)
- Accountability partner match ($400)
1:1 offer-audit call
$10k month in 90 days or 3 more months at $0.
Grand Slam: crisp outcome, meaningful time, extended-service guarantee.
Lifetime membership — one payment, every future product included.
- All current courses ($3,000+)
- All future courses forever
- Founding-member Slack ($1,200/yr)
- Quarterly in-person meetups ($800)
Founder-only 1:1 onboarding call
60-day full refund.
Grand Slam: urgency (limited seats) + effort minimization + lifetime dream outcome in one line.
Bullseye Buyer & Dream 100
Sell only to the top 1% who buy fast, high, and with least friction.
For Series B SaaS CROs only: a 90-day GTM diagnostic — 6 seats per quarter.
- Full GTM diagnostic ($10,000)
- Board-ready findings deck ($4,000)
- 90-day execution roadmap ($6,000)
- Weekly CRO advisory ($8,000)
Intros to 3 hand-picked operators
Diagnostic delivered in 30 days or 50% refund.
Bullseye Buyer: laser-narrow ICP + tiny cohort makes the offer feel exclusive to the right buyer.
The Dream 100 Toolkit: reach the 100 people who can 10x your business in 12 months.
- Dream 100 identification workbook ($200)
- Multi-touch outreach cadence ($300)
- Gift-and-warmup playbook ($200)
- Live cohort teardown ($400)
Airtable of 25 done-for-you templates
30-day refund.
Bullseye Buyer: the toolkit teaches the framework itself and self-selects the right buyer.
Podcast tour: 12 shows your Dream 100 already listens to — booked, prepped, and produced.
- Custom Dream 100 show map ($2,500)
- 12 booked appearances ($6,000)
- Talking-points and story bank ($2,000)
- Clip and repurposing service ($3,500)
Media-training rehearsal call
12 shows booked or pay only per show delivered.
Bullseye Buyer: goes where the ideal buyer already listens, instead of building an audience from zero.
The Big Idea
One novel, believable sentence that reframes the market.
You don't need more content — you need one unforgettable idea.
- Big-Idea discovery intensive ($800)
- Positioning statement + tagline ($500)
- 3 flagship content pillars ($500)
- 60-day accountability check-ins ($400)
Idea-testing survey template
You leave with a Big Idea you can defend, or refund.
Big Idea: the promise itself is the Big Idea — collapses everything into one sentence.
The end of the dashboard: your metrics come find you.
- Metric-watching AI agent
- Slack + email push alerts
- Anomaly explainers in plain English
- Weekly executive digest
White-glove metric setup
First 30 days free.
Big Idea: reframes the category ('the end of the dashboard') in one novel line.
Write less. Sell more. The 200-word landing page.
- The 200-word framework ($200)
- 12 rewritten before-and-afters ($300)
- Headline formula pack ($100)
- Live teardown workshop ($200)
AI prompt that drafts it for you
14-day refund.
Big Idea: a specific, provocative reframe of an entire market convention (long-form pages).
Awareness Levels
Match the hook to where the buyer already is.
Why you're tired at 3pm — and what your grandmother knew about it. (Unaware/Problem-Aware)
- The afternoon-crash guide ($60)
- One-week snack swap plan ($40)
- Grocery-list template ($20)
Free continuous-glucose primer
30-day refund.
Awareness Levels: written for Problem-Aware buyers — no jargon, no product name, just the felt symptom.
Compare Notion vs. Coda vs. Airtable in 90 seconds — with a recommendation for your team. (Product-Aware)
- Guided setup migration
- Template pack for each source app
- Team training playlist
- Live migration office hours
Free trial extended to 30 days
Cancel any time in the first 60 days.
Awareness Levels: aimed at Product-Aware buyers already comparing — leads with the comparison, not the pitch.
Our July cohort opens Monday — 12 seats, same $997 as last time. (Most Aware)
- 8-week cohort access
- All prior recordings
- Alumni community
- Office hours through the run
Kickoff-week 1:1
First-week refund.
Awareness Levels: Most Aware buyers need only date, price, and scarcity — no education.
Jobs To Be Done
Frame the offer around the job the buyer is hiring it to do.
Hired to write the Monday all-hands update in 5 minutes — not to 'boost your writing productivity'.
- Monday-update generator (pulls from Slack + Linear)
- Tone presets by team
- One-click revision history
- Read-receipt analytics
First update drafted with you live
Cancel any time.
JTBD: names the exact job the tool is hired for — one meeting, one artifact.
Hired to turn your board deck into a fundraise — not to 'help with strategy'.
- Deck teardown and rewrite ($4,000)
- Metrics rebuild and story arc ($2,500)
- Investor Q&A prep ($2,000)
- 3 mock-pitch sessions ($1,500)
Warm intros to 5 fit investors
Deck signed off by 3 partners you name or 50% refund.
JTBD: rewrites 'strategy consulting' into the actual hire — 'close the round'.
Hired to give the wedding toast that makes your best friend cry — not to 'improve public speaking'.
- The 5-story toast framework ($100)
- Word-by-word swipe library ($60)
- Delivery-and-nerves audio guide ($40)
- Toast-review upgrade option
Rehearsal-day checklist
Full refund if the toast bombs.
JTBD: hyper-specific job (one speech) beats generic 'skill improvement' category.
AIDA
Attention, Interest, Desire, Action — in order.
The 47-minute audit that saved a $2M agency from closing — now available to 10 owners this month.
- Live 47-minute P&L audit ($1,000)
- Written action plan ($1,500)
- Follow-up call at day 30 ($800)
- Optional 90-day fix engagement
Vendor-negotiation script
Actionable savings identified or full refund.
AIDA: attention (specific stakes), interest (case), desire (10 seats), action (audit slot).
See your VO₂ max jump 6 points in 8 weeks — with 22 minutes, 3x a week.
- 8-week plan (heart-rate-zoned)
- Weekly video breakdowns
- Recovery + nutrition sidecar
- Private Strava group
PR-week taper protocol
6-point jump or coach reviews your data 1:1.
AIDA: quantified promise (attention → desire), tiny effort (22 min), one-click action.
Stop losing leads in your inbox. See every hot reply in one thread. Start free.
- AI inbox triage
- Hot-lead thread view
- Follow-up sequencer
- CRM sync
Founder-only Loom onboarding
Free until you close your first deal from it.
AIDA: four short lines, one per stage — copy that literally follows the model.
The 4 U's Headline Test
Useful, Urgent, Unique, Ultra-specific.
Rewrite your homepage in 43 minutes — before your next investor sends the link on.
- 43-minute rewrite workshop ($100)
- Fill-in-the-blanks homepage ($80)
- SEO title + meta pack ($40)
- Loom-review upgrade option
Homepage-audit checklist
30-day refund.
4 U's: Useful (rewrite), Urgent (before an investor sees it), Unique (43 min), Ultra-specific (homepage).
Recover 11–18% of failed Stripe charges this month — with one webhook we install tomorrow.
- Webhook install ($1,000)
- Dunning cadence setup ($1,500)
- Chargeback-dispute macros ($800)
- Monthly recovery report ($400)
Pre-install revenue audit
Recover 5%+ or install is free.
4 U's: numeric range (specific), 'this month' (urgent), tomorrow (unique speed), recovery (useful).
The 12-minute pre-sleep routine that adds 47 minutes of deep sleep — starting tonight.
- 12-minute routine walkthrough ($60)
- Audio-guided version ($40)
- Wearable-tuning cheat sheet ($30)
- Follow-up email series
Caffeine-cutoff calculator
60-day refund.
4 U's: every claim has a number, a benefit, urgency (tonight), and a unique mechanic (12-min routine).
Naked Guarantee & Better-Than-Free
Buyer wins even if the product fails.
Keep the course. Keep the templates. Refund on day 60 for any reason.
- 8-module core course ($1,200)
- Template vault ($600)
- Community access ($400)
- Live cohort calls ($800)
Cohort mastermind kickoff
60-day naked refund — keep everything.
Naked Guarantee: buyer literally cannot lose.
Free forever until you close your first paid client through it.
- Proposal templates
- Client CRM
- Time + invoice tracker
- Contract vault
Onboarding checklist for new clients
$0 until money is in the bank.
Better-Than-Free: pricing waits until the buyer's own revenue clock starts.
We design your logo. If you don't love it, keep every concept — and we send $200 for your time.
- Discovery workshop ($300)
- 3 logo directions ($600)
- Brand-color and type kit ($400)
- Full export bundle ($200)
One free revision round
Not in love? Keep the files + get $200 back.
Better-Than-Free: buyer profits from a bad outcome — impossible to lose.